A collaborative project with a team consisting of two graphic designers, two photographers, a model, and a makeup artist.
Project Scope:
Art Direction, Design Research, Project Management, Copywriting
Tools Used:
Adobe Photoshop
Kleenex is a premium tissue brand whose marketing often focuses on comforting experiences. The ad campaign creates an emotional connection with customers through storytelling, highlighting meaningful moments in people’s lives. Close-up shots and black-and-white photography keep the focus on emotions, free from distraction. The imagery emphasizes facial expressions, capturing tears of sadness, joy, and sentiment. The cursive font, resembling a handwritten note, adds a personal, comforting touch, showing that Kleenex is there for life’s emotional moments.
