Project Scope:
Art Direction, Design Research, Prototyping, Wireframing,
UX/UI Design
Tools Used:
Figma, Adobe Photoshop
Pet Way is a chain of pet shops in Mexico offering a wide range of pet products and grooming services. The website was designed to showcase Pet Way’s expertise in pet care while reflecting its warm and welcoming environment. Extensive research using personas and site maps helped create a structured layout, allowing users to easily explore products and services. The design incorporates typography and a color palette that complements the brand’s existing identity, strengthening brand recognition and creating a friendly, welcoming feel.